Portfolio/Arra Medical Center
Real project

A whole clinic, in a single visual language.

Dozens of specialties, two doctors on the same subspecialty, patients of every age. The challenge was not how the site looks, but how a person gets from "something hurts" to the right appointment, without calling.

Client
Arra Medical Center
Period
2023 - Present
Disciplines
5
Duration
3 years and counting
Role
A long-running collaboration
Arra Medical Center | Cezar Știrbăț, UI/UX designer

A multidisciplinary clinic, one path to the booking.

Dozens of specialties, two doctors on the same subspecialty, patients of every age. The challenge was not how the site looks, but how a person gets from "something hurts" to the right appointment, without calling.

One person, one system

Dozens of specialties, two doctors on the same subspecialty, patients of every age. The challenge was not how the site looks, but how a person gets from "something hurts" to the right appointment, without calling.

Three roles, one person.

01

UI / UX Design

Information architecture and a UI that is organised and pleasant to look at for every kind of user, whatever their age.
An experience that is easy to understand, focused on the business objective and on what the user came to do.

02

Web Development

A new WordPress site, with online booking integrated into the clinic’s system and dedicated pages for every specialty and every doctor.
Two web applications for remote physiotherapy exercises.

03

Coordination & delivery

Coordination between the clinic’s internal teams, the digital marketing team and me, so that everything ran smoothly.
Technical support for email marketing, the website and the CRM.

What changed.

+141%online bookings

In the first six months after launch, compared with the period before.

+40%user retention rate

Thanks to the new website, through a clean UI and an information architecture built with care.

The site, end to end.

Web & UI/UX

The site, end to end. | Cezar Știrbăț, UI/UX designer
The site, end to end. | Cezar Știrbăț, UI/UX designer
The site, end to end. | Cezar Știrbăț, UI/UX designer

Graphic Design

The site, end to end. | Cezar Știrbăț, UI/UX designer
The site, end to end. | Cezar Știrbăț, UI/UX designer

Social Media

The site, end to end. | Cezar Știrbăț, UI/UX designer
The site, end to end. | Cezar Știrbăț, UI/UX designer
The site, end to end. | Cezar Știrbăț, UI/UX designer
Testimonial
“Smart, creative, efficient and quick to respond. Those are the first words that come to mind when I think about working with Cezar.”
Mircea Ardeleanu | General Manager | Physiotherapist | Co-Founder | Arra Medical Center
Next project

Physio Flow

See the project
Contact

Looking for a designer? Let’s talk.

Tell me briefly what we’re building. I’ll reply with a price and timeline estimate within 48 hours.

Let’s talkcontact@cezar.design